No human or cartoon images would be permitted in any tobacco advertising. 'The sexy new Camel ads are, if anything, more alluring to kids than even Joe Camel.' Under the proposed tobacco agreement between state Attorneys General and the tobacco industry, any of the new Winston and Camel ads that include human images, as well as other tobacco ads that include people, would be vastly changed. In a recent Sports Illustrated issue, a young woman lights her cigarette below the words, 'What You’re Looking For.' 'RJR has a long history of reaching the youth market,' said Novelli. Ads from both campaigns are appearing nationwide on billboards, buses, taxicabs and on the pages of many popular magazines with high youth readership, such as Sports Illustrated, Rolling Stone and Spin. Joe Camel and his allure to the youth market has been replaced by young, attractive and seductive models. The reality is, with or without additives, smokers will die from heart disease, cancer and other tobacco-related illnesses.' RJR also has kicked off a new ad campaign for its Camel brand. 'This sort of deceptive marketing makes current smokers and kids who might start smoking believe they can avoid the deadly harm of tobacco. This campaign uses such lines as: 'Winston Just Got Naked, No Additives, No Bull' 'Winston, Straight Up, No Additives, True Taste' and 'No Bull, No Additives, True Taste.' One of RJR’s slick new 'No Bull' magazine ads features a woman saying, 'Until I find a real man, I’ll settle for a real smoke.' Another features a blues musician and reads, 'My blues are real, just like my smokes.' And in a third version, a female auto racing car fan, seen cheering in the stands, says, 'My name isn’t Sugar, so don’t add it to my smokes.' 'To imply that the new Winston cigarettes are even remotely healthy is ridiculous,' said Novelli. These two new campaigns demonstrate why we need tough new tobacco advertising restrictions, like those contained in the proposed tobacco agreement.' RJR’s new ad campaign for its Winston brand takes an absurd and deceptive approach, implying that its new additive-free cigarettes are healthier and somehow better for consumers. 'And after the welcome death of Joe Camel, RJR has found an even more alluring way to keep attracting youngsters to Camel cigarettes. 'RJR’s launch of the new ‘healthy’ Winston campaign is outrageous and truly deceptive,' said Bill Novelli, CAMPAIGN president. Today, the CAMPAIGN FOR TOBACCO-FREE KIDS sounded the August Smoke Alarm on the company’s bold new effort to target young smokers (Camel) and deceive adults and kids into believing that tobacco use is healthy (Winston). Washington, DC - A healthy smoke? A sexy cigarette? These may seem like improbable combinations, but RJ Reynolds (RJR) has launched two new advertising campaigns using implied health claims and youthful seductiveness to sell more cigarettes. COVID-19: QUIT SMOKING AND VAPING TO PROTECT YOUR LUNGSĪugust Tobacco Smoke Alarm Sounds on RJ Reynolds’ 'Healthy Smoke and Sexy Cigarette' Advertising CampaignsĪnnouncement Exposes Manipulative Tobacco Industry Tactics With Winston and Camel Brand Cigarettes August 21, 1997.THE TOLL OF TOBACCO IN THE UNITED STATES.
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